Strategically Creative, Creatively Strategic

  • Photo of Melissa Ballate Melissa Ballate President Close
    • To Blue Daring, a Fearless Founder

      Early in her career, Melissa noticed a consistent lack of communication between business and creative thinkers. It struck her as a missed opportunity and became the inspiration for starting Blue Daring in 2002.

      She’s been dedicated ever since to growing its impact, client base and revenues—with a mission of delivering strategy creatively and creative strategically.

    • To Chicago, a Homegrown Leader

      Outside of Blue Daring, Melissa serves on boards for Junior Achievement of Chicago and Robert Morris University. She served as the Chairman of the State of Illinois’ Residential Mortgage Board and in 2010 was appointed by then Mayor Richard M. Daley to serve on the Chicago Police Board.

      When she’s not serving our customers, Melissa focuses on the things she cherishes most—traveling and, of course, her family and children, Luka and Lola.

  • Photo of Ashley Kaneko Ashley Kaneko Creative Lead Close
    • A Rock Solid Creative Leader

      From branding, web, print design and packaging to photography, painting and illustration, Ashley has serious cross-media prowess, and it’s displayed and depended on, client after Blue Daring client. It doesn’t stop, though, with creative execution. Ashley manages projects, engages customers, and guides our creative team.

      She holds a B.A. in visual communications from Loyola University Chicago and minors in art history, psychology, marketing, and painting and drawing.

    • Whose Heart is By the Water

      Ashley was born and raised on Oahu, Hawaii, so Chicago was a big change. She’s since come to love the people, the food, the art and architecture, and everything (except the winter) that it offers.

      But she always returns “home” to the beach—to relax, refocus and become re-inspired…or to simply walk her pup and gaze out over the water.

  • Photo of Vanessa Mentor Vanessa Mentor Ideation Lead Close
    • An Eye on Culture

      Over nine years with Blue Daring (she was our first hire), Vanessa has honed many skills and worn countless hats: creative ideator, researcher, daily operations manager, media maven and pop culture sage.

      Her two biggest specialties, though, are social media and messaging that sticks. Vanessa’s knowledge of trends, patterns, social media behavior and popular attitudes, is unparalleled and applied to every project here.

      Vanessa attended Harold Washington College in Chicago.

    • And an Eye for What Colors Work

      Outside of Blue Daring, you might say Vanessa is a personality in the makeup world—as in, the videos she shares on her VANEWPC YouTube Channel have been viewed well over 500,000 times all over the world.

      When not giving tips on video, Vanessa is seeing how they’re put to practice on awards shows, reality shows and in New York, her second favorite place on earth—her first favorite place being Chicago’s north side, where she was born and raised.

  • Photo of Shuky Leung Shuky Leung Designer Close
    • Endless Design Exploration…

      When it comes to helping find the most beautiful, strategic design work for Blue Daring’s clients, Shuky exudes natural talent. Shuky does it all, at all points of the creative process—from initial explorations on a sketch pad or onscreen, to ensuring the quality of a physical product.

      She attended Chicago’s Columbia College and holds a Bachelor’s Degree in Fine Arts.

    • Meets Effortless Fashion Sense

      Oh, but Shuky’s design skills go way beyond print and web—she also effortlessly raises the Blue Daring fashion bar with her own bold, colorful choices. She’s our resident fashionista (a title she modestly downplays, like most super stylish people).

      Outside of Blue Daring, Shuky follows fashion blogs and trends, creates her own art, savors elevated food experiences, and loves exploring downtown Chicago for hidden design gems and adventures.

  • Photo of Veronica Cruz Veronica Cruz Outreach + Execution Close
    • Detailed in Every Project

      Veronica joined the Blue Daring team as a Marketing & Outreach Coordinator, to serve a variety of our clients, including Divvy, inQUEST, Chicago Innovation Awards and more. She uses her organizational and communication skills—and her general positivity—to keep our projects on track and our staff on-task. 

      Before entering the branding and strategy field, Veronica attended DePaul University here in Chicago, majoring in PR, Advertising and Applied Communications. 

    • Organized Even in Oven Mitts

      When she’s not at work, Veronica relaxes (and indulges her sweet tooth) by finding delicious new recipes and baking treats for her family and friends. Seems perfectly fitting, since the qualities it takes to be a good baker—being organized, exact and very into the details—are the ones that make her such a great marketing coordinator.

  • Photo of Riley Mackowiak Riley Mackowiak Sales Close
  • Photo of David Palia David Palia Public Involvement Close
    • Focused on Commute Times

      David joined us after working for over 30 years at the Illinois Department of Transportation. As our Public Involvement Lead, he is responsible for coordinating local agencies, engineers and our creative team to manage public outreach efforts, facilitate community meetings and deliver unique but direct communications around projects affecting the public.

    • Kicking It on Island Time

      After a full day (and full career) concentrating on big city transportation, it’s no surprise that David turns to some of the most laid back hobbies and places to help him unwind: golf, fishing, hunting, reading (namely history books and political autobiographies) and traveling. A couple of his favorite destinations are Key West and the Bahamas, two places where no one’s in a hurry.