Making Civic Engagement Engaging
Partner
Chicago Department of Planning and Development
Services
THE ASK
Residents in big cities are often unaware of all the ways they can get involved to support their communities. To help Chicagoans connect with one another—and with local government officials—the Department of Planning and Development launched City Civics Day in 2023.
THE BIG PICTURE
As an extension of the Muse Community + Design team, we helped concept, brand, activate and promote the free event—a daylong celebration of civic engagement and Chicago pride.
THE ELEMENTS
We began by creating a brand identity that freshly aligned with the City of Chicago’s style guide. We then activated the identity before, during and after the daylong gathering of Chicago residents. Our work also included the design and development of social media and billboard ads; event signage, programs and swag; a dynamic video; and strategic collateral that enabled the city to celebrate and promote the event’s success afterwards.
