Networking has always been the cornerstone of business. How else would one build relationships and create a buzz for your organization right? Well it looks like you can give your business card holder a rest because networking has definitely gone online. More and more companies are jumping onto social networking sites as a way to not only network but to connect with their end audience. \n
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LinkedIn is the networking site for hardcore business types. You create a profile with the intention of sharing business ideas, opportunities, and contacts through the website. However if you want to mix in a little business with a high school reunion, perhaps Facebook is more your speed. For the truly busy a social networking site that is on the rise is Twitter. On Twitter people, companies, and media outlets all send short 140 character updates out to the “twitterverse.”
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For those that are unsure of how effective any of this might be just think President Barack Obama used social networking sites such as Facebook and Twitter to get feedback from voters as well as update them with news from the campaign trail and now the White House.