The people and organizations we have the honor of calling clients share three things: a vision and desire to improve, an ability to invest in their ideas and a partner dedicated to their success—Blue Daring.
From start-ups to public-serving, mid-size to global, here are a select few:
The Chicago Department of Planning and Development recently released Central Area Plan 2045, a document that charts an equitable path for Chicago’s downtown over the next two decades. We were honored to partner with SB Friedman Development Advisors to design the plan—so crucial to the future of our city.
RTA recently won a 2025 Best Practice Award from the American Planning Association – Illinois Chapter for the Transit Information Action Plan. Aiming to help CTA, Metra and Pace better serve their riders, the plan lays out ways for local transit agencies to improve wayfinding signage and rider communications throughout the region. Blue Daring partnered with HNTB to conduct customer experience user testing that informed the final insights.
Over the Summer, LION Safety Solutions hosted an Open House at their new TotalCare facility in the Seattle area. The event was designed to help their community learn about new PPE cleaning technologies while providing local media an opportunity to celebrate Puget Sound Fire Department’s commitment to using TotalCare’s state-of-the-art RedZone CO2 Clean technology. We were honored to work on the experiential design of the event and to highlight the groundbreaking work of one of our longest partnerships.
The Chicago Department of Planning and Development recently released A Vision for LaSalle Street, a report on the community-led framework for the evolution of LaSalle Street. The report outlines 11 principles to guide the mixed-use redevelopment in the heart of the city. We were honored to design and illustrate the document, helping to bring the community’s vision to life.
In November (2024), the Chicago Department of Planning and Development hosted its 2nd annual City Civics Day, an all-day celebration of civic involvement. Held at Malcolm X College, the event welcomed over 500 Chicagoans who attended to learn more about ways to make a positive change. We were thrilled to work with Muse to help DPD (for the 2nd time) put together this amazing event.
The 2024 D+I Annual Report—Toyota’s first all-digital one—enabled us to create a more engaging and dynamic reader experience. Working closely with the Social Innovation team, we developed interactive modules and features on the landing page, as well as downloadable, easy-to-share activity summaries and leader profiles that highlight the company’s unwavering commitment to D+I.