So by now you are all pretty aware that social media is the happening thing in online marketing. Paired with an excellent marketing strategy, social networking can definitely be another avenue to connect to your target audience. The speed and ease of setting up shop on these social sites and the low setup cost (almost all are free to join), however, might be fooling you to believe social networking is low maintenance…. think again.
The old field of dreams “If you build it they will come” approach does not apply here.
As I stressed in my last blog this new type of media is all about connecting with others. Just like at a real networking event you must work the crowd. Another major point to take into account is that unlike some more traditional marketing tools these social media sites need to be updated quite frequently. I know that might sound scary but it really isn’t a just about a simple sentence a day… Social media can be an opportunity to redirect traffic to your company website, let people know about upcoming events, or even keeping followers updated on your interoffice hi-jinx.
By keeping your message simple, strategic and updating often you can be successful in social networking.
It isn’t enough just setting up an account, but like RuPaul said it best “You better WORK”
Tags: blue daring, social media, vmentor