This past weekend I attended The Artist Summit here in Chicago. For those who don’t know The Artist Summit is a 3 day event full of seminars, shopping, and networking for make-up artist and beauty bloggers. As I have mentioned before social media plays a big part in the beauty community. One of the highlights Saturday was attending a tweet-up event. At the tweet up I had the chance to meet many beauty bloggers who I follow online as well as meet people within the make-up community in both my local area and from other parts of the US. The make-up talk, drinks, and business cards were flowing. It was a great and fun way for bloggers to interact with their subscribers.
This type of event is great for all types of communities and organizations. Putting together an event that you promote through your social networking profiles is a great way to:
• Interact in person with potential business leads or partners.
• Give back to your existing clients with a fun event.
• Create a buzz around your organization and social networking.
• Creatively celebrate an important company milestone.
• Partner up with another organization and co-host an event together.
A tweet- up is the perfect marriage between the new ways of online interaction with the tried and true networking events we are all familiar with. Truth be told, as much as we all love the ease and accessibility of the internet and technology everyone likes a good excuse to get offline.
Tags: blue daring, Creating a buzz, marketing, networking, social media, tweet up