In the not too distant past, brands were fairly contained organisms. A logo might have lived on a street sign, on a product, in a magazine advertisement… and that’s it. The companies those brands represented were focused on a simple transaction: money for goods or services. Today, things are a bit different. From blogs to… Read more »
Recently, my Facebook feed has been flooded with shares and likes of Always’ #LikeAGirl commercial. The three-minute ad explores our perceptions of what it means to do something “like a girl.” The moral being, acting “like a girl” should not be an insult. Although there is a part of me that wonders if this is… Read more »
I am a firm believer in the idea that brands should be approached and understood in the same way as our relationships. So, it’s no surprise that some playful Valentine’s Day relationship advice might actually reveal valuable insights for brands, particularly aging ones. Avoid a stale relationship or brand with these tips for keeping the… Read more »
Emmys, Grammys, SAG, Oscars oh my! If you didn’t already know its award season. As a pop culture fanatic it’s one of my favorite times of the year. In the spirit of all the award shows happening lately I wanted to honor some of my favorite moments in marketing and social media in the past… Read more »
Competition is part of the game when it comes to business. Some businesses become obsessed with keeping tabs on the other team and get caught up trying to outdo each other (think of the fast food industry for example). Others play the game more strategically and wait for just the right moment to set themselves… Read more »
Greek philosopher Heraclitus said, “The only thing that is constant is change.” Our business environment changes every day and new challenges are around every corner. Forecasting is great but sometimes the sh!t hits the fan and damage control is your company’s only option. Applebee’s and BP show us the right way and the wrong way… Read more »
November 6 2012 is a day that will go down in history. It was an event that not just Americans, but everyone worldwide was captivated by. President Barack Obama was just re-elected president and was giving his victory speech. Everyone was mesmerized; not just by Obama but something beyond him….literally. Standing in the crowd directly… Read more »
Over the past few years there has been a shift in the world. Society as whole has developed a new found appreciation for design and renewed respect for quality, artistic vision, and beauty. These are words that have always been associated with right brain thinkers. The right side of the brain is said to control creativity… Read more »
The idea of a spokesperson is nothing new in the world of marketing. For years companies have been paying celebrities to endorse their brands and products in hopes that their target audience will follow suite. These days the face of celebrity has changed. In a world full of reality TV, blogging, and YouTube, today’s “celebrities”… Read more »
The blogosphere is a populous place. From individuals to corporations it seems almost everyone has embraced blogging. While there are many components to tracking the success of a blog, comments have always been the most immediate indicator of success. Not anymore. Commenting has decreased in favor of sharing.\n\nThe decrease in commenting can be accredited to… Read more »