The brain’s 100 trillion synapses have been mapped by a group of scientists in Lausanne, Switzerland. The result? Physically and structurally, a picture of the brain looks exactly like most human systems (think the interconnectedness of relationships, an aerial view of a city, a computer network). What that means is that what we see everyday, what we’ve built as a human race, is a projection of the brain. This is not only a survival mechanism, but undoubtedly makes the brain the most successful organ in evolution.

Communications works much like the brain. With it, we recreate a person’s (or a group of people’s) projection of reality in words, images, and scenarios. Its when people see themselves in something, that they create the emotional connections that drive action. (It’s what we here lovingly call information consumption.)

What we know today about the brain, only proves that everything in life is a matter of perception. If we perceive a problem; we act like there is one. If we perceive love; we respond to it. If we perceive happiness; we become it. The quicker human beings recognize this as reality, the sooner they can begin to make the most of it.

Until then, we communicators will just have to make the best of the situation…