Posts Tagged ‘marketing’

Public Opinion

The blogosphere is a populous place.  From individuals to corporations it seems almost everyone has embraced blogging. While there are many components to tracking the success of a blog, comments have always been the most immediate indicator of success. Not anymore. Commenting has decreased in favor of sharing.

The decrease in commenting can be accredited to none other then social media. More and more people are opting to share posts they find interesting rather then comment. And guess what? It’s good for business! Think of it this way… having a client tell you they are happy with the work you provided them is great, but what’s even better is having that client tell 5 friends they are happy with the work YOU provided them.

Adding a sharing tool (a widget that allows your blog visitors to easily send your link out to their social networks) is a great way to get visibility and drive your brand values.  It’s also a great way to get a group of people talking about your brand who otherwise wouldn’t.  Be sure to look for sharing plugins that make it easy for you to track who is sharing your link. (AddThis is the industry standard, it’s easy to install and best of all free).

As nice as it is to hear all the positive feedback you also want to be able to track down any negative issues as well (remember social networking is a great opportunity for customer service . Add sharing tools to your blog today to open the conversation… to everyone.

Our Future in 3D [Print]

3D Printing on YouTube

3D Printing on YouTube

My good friend Dan recently shared this incredible video about 3D Printing. I am familiar with 3D printing—in fact my engagement ring was made possible through the use of a 3D printer—but I had never stopped to think about the possibilities. What really amazed me was that this printer can create moving parts. Genius!

They mention space in the video and I can only imagine that astronauts must need to pack every tool imaginable in case of potential problems while in space. With a printer like this all they would need is a computer file and if need be they could print the tool on demand. Not only is that a space saver but such a sense of security as well.

Now all I want to do is own a 3D printer. I am told that this sounds something like the Makers from the futuristic comic Transmetropolitan:

Makers are great. No argument. You turn to your maker and say, “Give me a roast dog leg, tossed salad, a black linen shirt, and a taser,” and bang, out it all comes. Makers aren’t particularly bulky, nor power-thirsty, and an average middle-class family can afford a good one.

But.

Makers are designed to operate with base blocks—superdense chunks of neutral matter which the maker breaks down and recombines into whatever you’ve requested. And base blocks are horrendously expensive. Out of a middle class family’s price range. So the stores sell a converter that allows the maker to use ordinary garbage as the base. Not as efficient, and the mileage stinks, but there you go.

Which leads me to the city’s new pest. Middle class families raiding the backyards of the lower classes for garbage—because if you’ve got a maker, you don’t make garbage. Only those without makers buy prepackaged food and clothing… Transmetropolitan #2, “I Hate It Here”

The predicted future from a comic book could become our reality? Given a 3D printer can not produce a tossed salad, it still has a vast array of objects it can create.

So say that these printers become affordable and a part of our everyday life, like computers and cell phones; what will this mean for the brand names that manufacture the products we are now able to print at home? Will this push brands to create higher quality products? Will it force them to reduce their prices drastically? Perhaps their business will completely change and instead of selling us the finished product we will purchase Craftsman 3D printer files from their website, from the comfort of our own homes.

Also, imagine the reduction of waste if this printer material is recyclable. Or the impact this may have on the global economy and products imported from foreign countries. Could this be the next technology to change our everyday lives?

Google + My Thoughts

This past month Google launched the much anticipated Google+, the social networking site that is said to finally be competition for Facebook.  As with most Google products Google+ is currently invite-only during this initial launch.  Like most people who are into this sort of thing I was (impatiently) awaiting an invitation.  Saturday morning I finally got it.  These are my initial thoughts on the new kid on the block.

Sealed with a K.I.S.S. – The look and feel of this site is very simple and clean.  The Keep It Stupid Simple principle is most certainly applied.  With social networking the content is driven by users whose content cannot be anticipated.  Keeping the site design simple allows the website to avoid looking cluttered.

Easy Catch – The usability of the site is also pretty intuitive. The different sections on the site all have catchy names that make it easy for you to associate them with their purpose.  All your updates and friends updates can be found on the Stream, Your friends can be found and grouped together in the Circles section, conversations happen over in the Huddle, and Spark is the section dedicated to showcasing and discovering things that interest you – a strategic repurposing of Google’s all powerful search.  Finally if you need some face time with a friend or two head on over to the Hangout section for video chatting.

Seamlessly Annoying – Since this is a Google product naturally the site seamlessly integrates all your Google accounts into your profile.  No need to upload pictures.  Your Picasa (soon to be Google photos) automatically feeds into your Google+ account.  As much as I enjoy having one less thing to do this ended up being even more of a hassle as I had to go into my Picasa account and change the visibility settings to a ton of my albums.

Out of Business – If you are wondering how and if your company should set up a Google+ account the only answer is no.  Google has yet to open up the new site to businesses and brands and in this early stage most users are just familiarizing themselves with the network and are more focused with building their personal circles.

Even though Google+ isn’t a place for brands just yet I think Google definitely has the clout to make this a top contender in the social networking scene which in the future could lead to a new venue for online advertising. I encourage you to bookmark the site and keep your eye on it for future marketing opportunities.. In the interim take note on Google’s simple, clean, and catchy approach to social networking which is a + in my book.