Here are the awards for best logos of 2010:
“Look what design can do for you” Award
Artyarns: A re-designed Artyarns logo came to light from it’s participation in American Express’s Project RE:Brand, where three small businesses were paired with a design firm in order to re-brand their company. Not unlike what we do here at Blue Daring. This particular initiative provided good coverage on the entire process of re-branding, from showing how business owners work with design experts to defining and executing what they want their brand to communicate. The result is a great logo and a good way for people, especially business owners to understand the impact and value of professional design.
“Social Networking brand refresh” Award
In an effort to hang on, myspace.com announced a new logo for it’s brand. My space is like the AOL of social networking, it doesn’t seem to go away and is often the punch line of jokes. But so far this comeback is looking good, the clever use of a space bracket instead of the word “space” is well-done and overall looks much more professional and polished then it’s predecessor. The site looks significantly better with a well-designed interface that is cleaner and easier to use with improved interactivity and added functionality.
“ Sweet” Award
Sheffield Honey Company: The Sheffield Honey Company is an artisan producer of premium quality local English honey and the finest beeswax products. The identity pays homage to Sheffield’s industrial history with the icon representing both a honeycomb with a drop of honey and an industrial nut (and bolt). The result is a beautifully understated and interesting logo with packaging that is equally nice.
“Best makeover of the year” Award
PwC: PricewaterhouseCoopers got a big brand refresh this year, going from it’s very long name to it’s initials of of PwC. The brand change for one of the largest professional services firms was surely an undertaking, but successful in the end. The icon is thoughtful and extends itself out well to fully realized brand elements, the colors are bright and fun, and the more modern typography is well done.
“I bought it because of it’s packaging” Award
Kraken Rum: Everything about this bottle is superb. The beautiful black and cream label features a fantastical octopus and ship illustration with an elegant typographical enclosure logo. The unique bottle has a double handled top, embossed product name and slightly stout shape which makes it all the more interesting. This product surely stands out amongst it’s competitors and it is a tasty rum to boot.
A few weeks ago I finally found the time to watch the movie 
Every four years, a city is chosen to host the Olympic games. Among the many responsibilities for hosting is the challenge to create a unique brand that captures the spirit and culture of a country, for one of the oldest and most celebrated sports traditions. The great city of Vancouver, Canada rose to the challenge of creating this brand and achieved it with great success. Overall I think they did an impressive job with the entire look and feel and thought that it was fresh, exciting and fun.
What I think I like the most of this brand is the color palette. The choice of the acidic green and cerulean blue were brilliant, the colors really stand out on the wintery white slopes of Vancouver. The color blue represents water in its many forms (ocean, lakes, ice, snow), while the green represents the growth of vegetation and natural resources of the area. These colors bring to life the dynamic illustrations, which are representative of each sport. They are sleek and have a modern superhero feel to them. With each one of them, you can feel the action of the event and can see the power and spirit of the athlete in beautiful detail. The background of each of these is surrounded by swirling waves that include detailed aspect of both the environment and canadian culture.