information consumption

Posts Tagged ‘information consumption’

I HEART Information Consumption

Posted By Vanessa Mentor as strategic planning

Posted 03.10.2010

This past weekend I took a short trip to New York. Being a city girl myself I have always had an appreciation for bustling towns so naturally I love the big apple. As always when I travel I tend to forget a few things so I popped into a drug store. As I waited in line to check out and noticed a poster by the register of what looked like a sci-fi movie ad. When I got closer I realized it was a picture of a blackened lung with an anti-smoking message from New York City’s health department.

The ad is part of the new anti-smoking campaign from the city’s health department showing shocking photography of exactly what smoking does to your body. This is not the first time the health department has taken this type of controversial approach. Last year the NYC health department had advertisements warning of the health risks of soda. The ads depicted soda bottles filled with body fat being poured into drinking glasses. New York also has free condoms available at stores through out the city to promote safe sex. A lot of people think these sort of initiatives are vulgar but I find them not only refreshing but totally appropriate. New York is known for being this sort of gritty and real city. Deemed the city that never sleeps, everyone in NY is always on the go and in hurry. New Yorkers get a bad wrap for being “mean” but in actuality they are just so on the move they don’t have time for unnecessary pleasantries and small talk. A feel good wordy advertisement would be totally wasted on this fast-paced community.

Here at Blue Daring we really value information consumption. We think it is important to understand your target audience and deliver your message in a consumable way that resonates with them. The NYC Health department presented a real in-your-face ad approach to a real in-your-face city. Would this campaign work in a small middle-of-nowhere town? Fuggedaboutit no chance. But it is right at home in New York. Knowing your audience and adapting to their tone and lifestyle is a sure fire way to have a successful campaign.

NY ANTI SMOKING POSTER

Tags: anti-smoking, blue daring, communications, creating bizz, information consumption, messaging, new york city, Vanessa Mentor
Posted in strategic planning | No Comments »

All About You

Posted By Vanessa Mentor as communications, strategic planning, strategy

Posted 12.10.2009

Lately there has been an avalanche of marketing campaigns that are reminding us consumers that “It’s all about you.” From cell phones to internet providers to fast food companies everyone is ensuring us that all that matters is our wants, needs and preferences, Everything is (within reason of course) completely customizable for us the client. Although it seems this is a marketing trend or ploy the truth is it is just a simple fact. Of course it is all about the consumer. Without them there is no demand driving the supply. Why than the sudden urgency to assure the masses?

I suspect the recession to be the driving force behind these campaigns. Think of it like a rocky relationship. The consumer was being treated badly and in turn started pulling away. Now the corporations are trying to get back in their good graces. Like the saying goes you don’t know what you got til it’s gone.

Your audience is ultimately who will make or break you. That is why Blue Daring has always valued the importance of information consumption. Researching your target consumer and familiarizing yourself with their specific needs is critical. Taking what you learned and customizing your messaging to align with your client is what will guarantee that they truly understand your vision and make your organization stand out from the everyday mob of solicitations we all encounter.

At the end of the day people want to work with and engage companies that they feel truly understand them and that they can relate too. If your messaging is on target with your audience the competition will fall by the wayside and it will be all about YOU.

Tags: blue daring, communications, Creating a buzz, experts in the art of information consumption, information consumption, marketing, target marketing
Posted in communications, strategic planning, strategy | No Comments »

Marketing Season

Posted By Vanessa Mentor as branding, communications, outreach

Posted 10.26.2009

The fall season is here! Judging by the rapid moving gray clouds outside the office windows and the fact that we just turned the heat on I think it’s safe to say warm weather is long gone. It’s time to bring in the sweaters, the hot chocolate, and the marketing campaigns.

With Cold weather soon comes the holiday season and with the holiday season comes the slue of marketing pieces in the mail from different companies. I always considered this time of year the marketing collateral and mailers equivalent of the Superbowl. Granted there is going to be stiff competition I find it also be a great way to challenge your organization to think outside the box and come up with a clever piece that will stand out from the pack. Whether you opt for a classic corporate feel or a modern funkier look you should always consider these thoughts when sending out a piece that represents your brand.

• Is your branding consistent and recognizable?
• Is the message clear and concise?
• Is this piece relevant to your target audience?
• Do you have a clear call to action?

Investing the time and efforts into great design is really important to make sure your message is properly consumed. Sending current and potential clients a smart well thought out piece during the holidays can insure your organization the gift of new business in the New Year.

Tags: information consumption
Posted in branding, communications, outreach | 2 Comments »