More and more we are seeing the elimination of direct mailers in exchange for email marketing or e-blasts. Here at BDC, we are big fans of e-mail communications. That said however, it is still nice to diversify one’s communications and send a direct mail piece. A clever, simple and cleanly designed piece always gets noticed. Further, you could create a mailer that not only gets your message across, but is functional as well. Perhaps your mailer doubles as a bookmark, a checklist or even a poster that can later be hung up in someone’s office or home. That’s the benefit of tangible collateral… So I encourage you to consider mixing it up, getting offline and sending your audience a message that they can experience.