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Posts Tagged ‘creating buzz’

Focus Within

It’s every brand’s dream to be the talk of the town. We all want our target audience to introduce us to their networks and shower us with good graces. Of course there are a ton of tips I could give you on how to create some positive buzz for your brand however, before you invest more on your external marketing look internally for an opportunity to create a positive brand experience.

The group of people who interact with your brand more than anyone is most likely your staff. Without them it would be nearly impossible to run your organization. That being said you should consider your employees as a target audience. A happy employee, much like a happy customer, will sing your praises not only to their friends but represent you well at industry events. Here are a few easy ways to create a sense of community and keep morale high among your new found audience.


BD Team at Lunch

Listen Up: An important but often forgotten element to ensuring happy employees is listening to their needs. Whether you send out an employee survey or start every team meeting with an open forum, be sure to set some time aside to hear out your team. Creating a space where people feel heard and are not afraid to speak their mind will result in a more confident workforce.

Activate Creativity: All work and no play makes for a stressed team. Infuse some fun activities employees can partake in that not only get their mind off work for a bit but unleash creative thinking. Bring in an improv expert or make everyone take a 15 min doodle break. You will be surprised what great ideas can spur from a little bit of fun.


BD working together through a team building exercise.

Create Greatness: Beautiful brochures and newsletters aren’t just tools for your sales team. Creating great internal materials can help keep your mission top of mind throughout the company.  Employees will notice that you aren’t skimping on internal communications and will appreciate the message within that much more. Having great internal marketing pieces makes staff feel important and also sets the bar for external work.

Perk Up:  Health insurance, fancy holiday parties or even a free lunch here and there can all go a long way in building morale.  These gestures show your staff that you care about them as people and appreciate the hard work and effort they put forth on a daily basis. You might groan at the thought of an expensive company dinner but what better advertising than a few employees posting images with ear to ear smiles touting the awesome company they work for.

Your people are your greatest asset and you should invest in them as much as possible. An appreciated team is a grateful, happy and productive team. Staff will come to work ready and willing and glad to go that extra mile for the company and their clients.

And The Award Goes To…

Emmys, Grammys, SAG, Oscars oh my! If you didn’t already know its award season. As a pop culture fanatic it’s one of my favorite times of the year. In the spirit of all the award shows happening lately I wanted to honor some of my favorite moments in marketing and social media in the past year.


Best Marketing Campaign: Dove Real Beauty
In my book the most memorable campaign of 2013 was the Dove ad where women were asked to describe themselves to a forensic sketch artist then strangers were asked to describe the women to the same artist illustrating (no pun intended) how women often are their own critics. It went quickly went viral and also inspired some spoofs. The campaign was successful because it touched on human emotions and was relate-able to its target audience.

Best Brand Experience: David’s Tea
David’s tea is a Canadian tea house that made its way to the United States in late 2012. Although I’ve already written a whole post about why I love them I couldn’t not mention them in this one. From promotional items to product packaging everything is well thought out, beautifully designed, and cohesive.

Best Social Media Channel: Pinterest
For those not in the know, Pinterest is like an online cork board that allows users to organize and share things they find on the web. Last year I really gained a new found appreciation for Pinterest. Where most social channels are all about conversation Pinterest feels less noisy. From a newly engaged bride collecting wedding ideas to a food label sharing recipes with their customers, you can find it all on Pinterest. I love it because it encourages people to share ideas and that’s always a beautiful thing

Best use of Social Media: Oreo Cookies
I must hand it to these cookie monsters. They really worked the social scene in 2013. From their cookie vs cream campaign down to their rapid thinking during the 2013 Superbowl blackout that lead to this  tweet. These guys were quick on their feet, stepped up their game, and thought outside the box which lead to great social success in 2013

This year help your company win. Think big, think creatively, and think outside the box. Let this New Year inspire you to take your brand to award winning levels.

Favorite Blog Friday

Thanksgiving weekend was one of the most anticipated and loved holidays of the year.  It’s when we start getting a little time off from work, we see friends and family, we eat good food and some participate in the more modern tradition of staying up and going Black Friday shopping.

The day after Thanksgiving is one of the busiest shopping days of the year.  According to some Wikipedia research I found out that the term Black Friday originated in Philadelphia around 1961 and is day where the majority of major retailers offer discounts and sales. Many people show up to stores bright and early in hopes of getting a great deal on big ticket items and holiday gifts.  The popularity of Black Friday has also spawned Small Business Saturday (created to help drive traffic to small local business) and Cyber Monday (online version of black Friday.)

Sure you can get some great deals but what really drives the masses to the stores and makes these retail holidays a success is marketing.  From the frenzy of TV commercials starting in early November to the nonstop e-blasts in my inbox the evidence of smart marketing is everywhere.  Whether you are a retailer or a B2B company there are lessons to be learned.

Stay top of mind – A huge part of the Black Friday success is that retailers start advertising early and often.  Many companies will launch a marketing campaign for a few days see no results and move on to the next.  A true marketing campaign requires planning and time. Try launching your campaign in stages that way you can adjust it as needed throughout the phases of launch.

Be Clever – Would Black Friday seem as exciting if it was just known as “the Friday everything is on sale?” Clever copy and tag lines will lure in your audience and make them want to invest more time knowing your brand.

Be enticing – Many retailers offer “door buster’ deals on Black Friday – exclusive giveaways or additional deals for customers who show up extra early.  Throwing in a little incentive that doesn’t cost your company much (or even better anything) will sometimes help get your foot in the door.

If you really want to start doing things right, remember that the best campaigns are direct products of more extensive marketing plans.  That said these tips will surely help your marketing campaign get a little more mileage and visibility which we can all agree is quite a deal.