Posts Tagged ‘blue daring’

Lights, Camera, Marketing

Video may have killed the radio star in the 80’s but these days its how stars are born. Take Justin Bieber for example. He was just a regular pre teen who liked to sing and post his videos on Youtube. Music execs discovered his vids and he signed under a major music label. In what seemed to be an overnight phenomenon the world had caught a case of “Bieber fever.” In fact Just the other day Justin Bieber’s music video for his hit single “Baby” was dubbed the most viewed Youtube video of all time.

From self taught makeup artist to comedians the popular video website has become a 15 minutes to fame express lane. You’re probably reading this wondering what in the heck this has to do with you and growing your business. Many companies have also been using video as another component to their marketing efforts. Video can help your company feel more relatable. By putting face to your organization people feel like you are down to earth and trustworthy. A short video on your website (when appropriate) can also add a dynamic element to help it stand out from the rest. If you are in a more creative field a more whimsical and kitschy approach can be taken. Go out and find yourself a camera, get strategically creative, and who knows your video could go viral and your company could be the next internet sensation.

Leadership by the Sexes

While in Barcelona last month, my husband Sasha and I got into a deep conversation on leadership. (While enjoying some jamon of course.) I don’t know how it came about, but after mentioning some of the greatest leaders of all times – from the Spartan leader Leonidas to the famed spiritual leader Mahatma Gandhi to people we knew personally – we explored what was it that made a great leader.

We came to the conclusion that a great leader, is many things, but one very important one is a disseminator. A great leader is someone who spreads their ideas and vision to other people. Either through publications, speaking, coaching, mentoring, a leader is apt at “planting seeds” in as many places as possible not only to give greater life to his ideals, but also to help others grow with them.

Wait a minute, I thought! That sounds strangely like men’s biological function. As participants of life, men are programmed to spread their seeds as much as possible. From the sheer amount of sperm they’re able to produce, to the oft quoted idea that men are meant to be with many women, men are trained by nature to spread and create as many of themselves as they can. It’s part of the formula that allowed the human race to succeed.

It hit me that that is exactly why men have traditionally been “the leaders” in our society. It’s never been about men being better than women, its simply that their biological preparation has trained them to do what leadership has traditionally demanded. Replicate as much as possible!

Today however, we are in a world where the greatest imperial powers have crumbled. The largest companies that we have built have collapsed and to top it off, the economy has forced the greatest builder of the biggest stuff on earth, Dubai, to stop building. What does that tell us? Spreading your seed is not enough. It is good to expand, but what’s the point of doing so if everything you plant goes bust? What’s the point of having thousands of employees if you can’t properly nurture them? What’s the point of invading other countries, if you can’t handle them? What’s the point of having tons of children if you can’t love them all?

Women however are the nurturers. They are predisposed to take nascent beings, ideas and concepts and patiently nurture them to bring life. They are also more emotional thinkers, a value that has long been missing from strategic decision making. Women are also less impulsive. They are adept at thinking through a decision without diving in head first. Case in point, women investors perform much better than men. They lose a lot less money in tough times and earn more in the long haul.

The point is this. Today is the day for female leadership. Not because I’m a feminist (because anyone who knows me knows that that is the furthest thing from the truth), but because our economy and our society are in need of nurture and cultivation. This also doesn’t mean women leaders. What it means is thinking critically, investing in projects and seeing them all the way through, not just growing for growing sake. Employees are more dissatisfied than ever in big companies, people are tired of the demands and consequences of the bigger, faster lifestyle, our children need our attention. It’s time we invest in that that we’ve built and begun before going on to the next big thing. This will not only give us purpose, but further create sustainable ideas and businesses that are fundamental to growing and giving new life.

I HEART Information Consumption

This past weekend I took a short trip to New York. Being a city girl myself I have always had an appreciation for bustling towns so naturally I love the big apple. As always when I travel I tend to forget a few things so I popped into a drug store. As I waited in line to check out and noticed a poster by the register of what looked like a sci-fi movie ad. When I got closer I realized it was a picture of a blackened lung with an anti-smoking message from New York City’s health department.

The ad is part of the new anti-smoking campaign from the city’s health department showing shocking photography of exactly what smoking does to your body. This is not the first time the health department has taken this type of controversial approach. Last year the NYC health department had advertisements warning of the health risks of soda. The ads depicted soda bottles filled with body fat being poured into drinking glasses. New York also has free condoms available at stores through out the city to promote safe sex. A lot of people think these sort of initiatives are vulgar but I find them not only refreshing but totally appropriate. New York is known for being this sort of gritty and real city. Deemed the city that never sleeps, everyone in NY is always on the go and in hurry. New Yorkers get a bad wrap for being “mean” but in actuality they are just so on the move they don’t have time for unnecessary pleasantries and small talk. A feel good wordy advertisement would be totally wasted on this fast-paced community.

Here at Blue Daring we really value information consumption. We think it is important to understand your target audience and deliver your message in a consumable way that resonates with them. The NYC Health department presented a real in-your-face ad approach to a real in-your-face city. Would this campaign work in a small middle-of-nowhere town? Fuggedaboutit no chance. But it is right at home in New York. Knowing your audience and adapting to their tone and lifestyle is a sure fire way to have a successful campaign.

NY ANTI SMOKING POSTER

NY ANTI SMOKING POSTER