The blogosphere is a populous place. From individuals to corporations it seems almost everyone has embraced blogging. While there are many components to tracking the success of a blog, comments have always been the most immediate indicator of success. Not anymore. Commenting has decreased in favor of sharing.
The decrease in commenting can be accredited to none other then social media. More and more people are opting to share posts they find interesting rather then comment. And guess what? It’s good for business! Think of it this way… having a client tell you they are happy with the work you provided them is great, but what’s even better is having that client tell 5 friends they are happy with the work YOU provided them.
Adding a sharing tool (a widget that allows your blog visitors to easily send your link out to their social networks) is a great way to get visibility and drive your brand values. It’s also a great way to get a group of people talking about your brand who otherwise wouldn’t. Be sure to look for sharing plugins that make it easy for you to track who is sharing your link. (AddThis is the industry standard, it’s easy to install and best of all free).
As nice as it is to hear all the positive feedback you also want to be able to track down any negative issues as well (remember social networking is a great opportunity for customer service . Add sharing tools to your blog today to open the conversation… to everyone.