Public Opinion

The blogosphere is a populous place.  From individuals to corporations it seems almost everyone has embraced blogging. While there are many components to tracking the success of a blog, comments have always been the most immediate indicator of success. Not anymore. Commenting has decreased in favor of sharing.\n\nThe decrease in commenting can be accredited to… Read more »

Blog Traffic Down? Time to Roll Out Tumblr

Almost every single brand, business and freelancer I can think of has a blog. Blogs have always been the one aspect of social media that seem to click with people. They’re a great way to establish your expertise in a field, add a human aspect to a brand, and give life to a website that… Read more »

A Social Spin

One of the greatest things about social media is how consistently small efforts can yield big rewards. I can not stress enough how infusing social media into your current efforts pays off.  If you still aren’t convinced that social media is a force to be reckoned with, here are a few examples of the large… Read more »

How do I say this gingerly?

Not far from our office at the Milwaukee/Halsted intersection there use to be this billboard for Skyy Infusion All Natural Ginger vodka. The ad shows a glamorous redhead woman lying in sheets of satin (nudity implied) with a tag line that says “Go Natural”. Being in the strategy and communications field naturally I have a… Read more »

Lights, Camera, Marketing

Video may have killed the radio star in the 80’s but these days its how stars are born. Take Justin Bieber for example. He was just a regular pre teen who liked to sing and post his videos on Youtube. Music execs discovered his vids and he signed under a major music label. In what… Read more »

Ibuzz

For the past month or so it seems like almost everyone I know was either pre-ordering or standing in line for the new Iphone4. The new phone claims to be a vast improvement from the old one. New features include a better battery life, thinner phone, not 1 but 2 cameras, and the ability to… Read more »