The Abridged Emergency Guide for Non-Writers

Writing—you either love it or lump it. For my personal longevity, I’m banking on people giving up the pen for good, but say you’re in dire straits. All of the world’s copywriters are away on some magical holiday in Majorca and there’s nothing but blank space between you and That Really Important Thing. Ruh-oh. Cool… Read more »

5 Tips for Pitching Creative

As a creative professional, the hardest task is not the actual work but pitching creative to a client. A good pitch wins the client over with not only smart design, but most importantly a good case for why it works. A great example of a well-executed pitch is on the show Mad Men, the lead… Read more »