Build to Last

If my master plan has worked you have read my blogs which have helped you see the importance of social media for your business.  So now that you have set up your preferred profiles and channels for social media marketing (SMM) it’s time for you to acquire followers. Having a strong fan base is the… Read more »

Blog Traffic Down? Time to Roll Out Tumblr

Almost every single brand, business and freelancer I can think of has a blog. Blogs have always been the one aspect of social media that seem to click with people. They’re a great way to establish your expertise in a field, add a human aspect to a brand, and give life to a website that… Read more »

Internet Celebrity

There are thousands of people everyday trying to make it “big” in the world.  With shows like America’s Got Talent and American Idol the thirst for stardom is very apparent.  Thanks to the internet and viral videos there is a new breed of stars, the ordinary people who were NOT trying to become famous at… Read more »

A Social Spin

One of the greatest things about social media is how consistently small efforts can yield big rewards. I can not stress enough how infusing social media into your current efforts pays off.  If you still aren’t convinced that social media is a force to be reckoned with, here are a few examples of the large… Read more »

Honk If You Love Effective Marketing

Every morning for the past week and a half on my commute to work I notice a person dressed up like the Statue of Liberty dancing on the corner of Lawrence and Western (Chicago). This person usually has a sign that says ‘Honk if you love Liberty” or something to that effect.\n\nImmediately my first thought… Read more »

A Little Goes a Long Way

It’s pretty rare not to meet someone who doesn’t love chocolate. I mean what’s not to love about the sweet confection? It can, however, be enjoyed in different ways. There is your run-of-the-mill candy bar available at any store; satisfying yes, forgettable always. Then there is the pure quality and intense taste of a specialty… Read more »