How do I say this gingerly?

Not far from our office at the Milwaukee/Halsted intersection there use to be this billboard for Skyy Infusion All Natural Ginger vodka. The ad shows a glamorous redhead woman lying in sheets of satin (nudity implied) with a tag line that says “Go Natural”. Being in the strategy and communications field naturally I have a… Read more »

Missing the Mark

It is becoming more common to see companies advertising their social networking sites. Merging your online marketing with your offline marketing is a great way to not only easily measure the success of a campaign but also build up your following. Maker’s Mark bourbon company decided to take this approach with their recent billboards.\n\nIn the… Read more »