Buzz on Budget

The buzzword on everyone’s lips these days is “recession.” People and business’ everywhere are cutting back. One day you show up to the office and you realize the coffee runs aren’t as frequent. The next day you show up and you’re fired. Times are tough man and when you spend half your day analyzing the expense reports trying to figure out where to cut corners, setting aside a budget for marketing seems ridiculous. Budget or not however, marketing cannot be left behind, less your company name will.\n\nA great cost effective way to keep your company visible is e-mail marketing. A well designed e-newsletter is a great way to stay connected to your customers, tout company successes and share news.\n\nE-mail marketing also addresses another buzzword we’ve been hearing a lot which is “Green.” E-mails eliminate the need for printing which saves not only trees but helps you save money (isn’t that refreshing!). Let’s face it. In our fast paced world most people grab the mail, open the bills, and put the rest off to the side as they hop on their computers. Your message may just end up in a recycle bin.\n\n\n\nA successful e-marketing plan can increase your company’s visibility on the cheap. Who knows? The next buzzword on everyone’s lips could very well be your company’s name!

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