Posted by Grace Molteni on 05.20.2013

While brainstorming for my last blog, I came across a few interesting articles about Dove and their on-going “Real Beauty” Campaign.\n\nThey came up with a clever guerilla marketing scheme (see full here) to target not their audience, but those who have a direct influence on their audience: the creative world that dictates what kind of… Read more »

Baking in a Foreign Country (or how to handle curve balls in, and out, of the kitchen)

Posted by Grace Molteni on 02.15.2013

It’s no secret in my family that the Molteni ladies know their way around a kitchen. I have been cooking since high school and in the years since, have developed a particular sweet spot for baked goods. Cakes, cookies, brownies, gallettes, tortes, pastries-you name it, I’ll bake it (especially on birthdays.) I spent my last… Read more »

Into the Blue.

Deep thoughts on bettering your brand.

Bird’s the Word: How Dove Capitalizes on Cause and Conversation

Baking in a Foreign Country (or how to handle curve balls in, and out, of the kitchen)