Company values are so much more than slogans on a wall. As leaders and strategists know, values are the life force that power a company. They guide the organization’s every decision, and they electrify and inspire people to bring the mission and strategy to life. This July, we partnered with Toyota Motor North America to… Read more »
When Blue Daring recorded their own music track back in 2017, a four-minute jazz-like instrumental titled “Symphonic Funk,” it was a way of creatively expressing our own work process. So how could our act of creativity inspire others to do the same? That was the question that led Shuky Leung, a designer, and Courtney Griffin,… Read more »
While we’re already wrapping up the first quarter, March feels like the time for a fresh start. Between the longer days and the highly-anticipated winter thaw, spring gives us new hope and energy, making it the perfect time to start something new. From aligning to unplugging, our team shares how they reset, and how you… Read more »
Our Creative Challenge continues, this time pairing Creative Lead Ashley Kaneko and Ideation Lead Vanessa Mentor. The two created a series of posters that use photography, illustration and lettering to visualize BD’s core values. With a combined 23 years at BD, the two brought both deep experience and perspective to the challenge. “For us, it… Read more »
In celebration of 15 years of Blue Daring, we’ve given our team the opportunity to create without limits through the “Creative Challenge,” a year-long, three-part initiative that brings together branding and strategy through the arts. We’re pairing up members of our team, a creative and a strategist, to create an original artistic work, with just 3 months and $10,000 to… Read more »
For 15 years, Blue Daring has been connecting strategic thinking with world-class design. It’s how we bring vision to life. So, what happens when we give life to this innate dichotomy through the arts? Presenting the “Creative Challenge,” a year-long, three-part celebration of creation and connection that beautifully intertwines branding and strategy through the arts.… Read more »
Written and directed by our multi-talented writer with star cameos from some of your favorite BD team members, we’re excited to present “A Perfect Match,” our first-ever video homage to what we love most… the intersection of branding and strategy.