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Random Thoughts Category

Baking in a Foreign Country (or how to handle curve balls in, and out, of the kitchen)

It’s no secret in my family that the Molteni ladies know their way around a kitchen. I have been cooking since high school and in the years since, have developed a particular sweet spot for baked goods. Cakes, cookies, brownies, gallettes, tortes, pastries-you name it, I’ll bake it (especially on birthdays.) I spent my last semester of college abroad in Italy and was fortunate to have an apartment with a (modestly) equipped kitchen; suffice to say, my baking didn’t cease overseas. I must admit that brought along a fair share of challenges, likely more than I anticipated. But, I quickly discovered that by developing a few strategies of my own, I was able to whip up some wicked goodies.

Get out of your comfort zone

No idea how to make zabaglione, let alone pronounce it? Neither did I. But that didn’t stop me from trying. To not even approach a project because it’s something you’ve never done before leaves quite a narrow realm of possibilities. Personally, I’ve always considered the idea of something new half the fun, albeit whatever frustrations and anxieties come along part and parcel. Having an open mind and approaching new opportunities with a willingness to explore (or at least learn about) other areas both in and out of your field can lead to some surprising, but rewarding prospects. Take a branding company trying their hand at promotional work when a client inquires, for example. While this may not be within the job description of said company, if they are willing and able, they’ll expand their own abilities as well as their relationship with their client. Win, win!

Do your homework

It’s hard enough going to the grocery store when you don’t speak the local tongue, let alone when you haven’t the slightest idea what you’re looking for. You’ll end up in many a patrons’ way as you hold up the line try to decipher between a variety of leavening agents (Italian directions only). If I hadn’t done my research, I may have been trying to hunt down vanilla extract for days, without realizing that it was not commonly sold in my country of residence. The same idea can be applied to approaching a new business or project. Gathering as much information about that prospect, from history to past work or clients, or even something as simple as company goals and values, helps you to understand the client. In the same way, this shows a client that you value them enough to learn about them. The more you know, the more you are prepared and the more comfortable you will feel. Research provides a good platform to foster new relationships, inspire a new solution, or even just ease a conversation.

Don’t forget your foundations

Use what you know, and then build off of that. I found out all too soon that sufficient measuring utensils either didn’t exist, or cost as much as all of my groceries for the month combined. Baking in the metric system was quite an experience; on more than one occasion I didn’t have the ingredients I need, or a way to measure them. Fortunately I had done enough baking in my life to work with what I had available. That background helped for quick problem solving but also quelled my second-guessing. Lesson learned: Be confident in what you know and be flexible in what you need to learn.
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Keep track of your successes and, equally important, your failures

Maybe you scribble a note in the recipe itself, maybe you Instagram your triumph (#NextTopChef or #WorldsWorstCook) or even devote an entire blog post, journal entry, email to your mom how you managed (or didn’t) such a feat. However you choose to catalogue your endeavor, do so! All too often we place all our value on our successes and try to sweep our mistakes under the carpet. I’ve found that mistakes, as difficult or embarrassing they can be to admit, are some of the best learning tools available. Mistakes can act as a really good gauge of progress, and taking the time to note or discover on your own what works and what doesn’t for a particular problem will help immensely later on inform your decisions in the future.

Every problem has a solution

It’s ok if your first attempt is only that- an attempt. There is always a solution, even if that means hitting the drawing board over and over again. Every problem may not be solved the first, or fiftieth time around. Not being afraid to ask for help or throwing away your original plans can allow room for other resolutions to make themselves known. Even if that means scrapping the whole cake and treating everyone to some good ol’ fashioned gelato.

 

Back to Basics: Top 10 for Top Dogs

As an executive, owner, leader – you always want to grow.  How can we get more customers?  How do we increase our market share? How do we grow our team?  While that is the name of our fast-paced capitalist game, let’s not forget about the basics. To a tango dancer, it’s the basic walk, essential before the flamboyance we see in film.  For a new employee, its consistency and reliability, before you blow your boss out of the water with your ideas and innovation.  For a teenager, it’s showing you can mind your grades, before you’re allowed to party.  You get the picture. Without the basics, your vision has a weak foundation on which to rest.

Here are a list of Top 10 things executives and entrepreneurs often forget.  (Surprise! This blog is not about strategy.)

1.  Be Nice

People like to work with people they like.  That not only means your clients, but also your partners and employees. Keep a pleasant, open disposition that encourages communication and camaraderie.

2.  Follow Up Quickly

Remember when you just started?  How you jumped on every lead and card?  Just because you’re established doesn’t mean you should discard the enthusiasm and responsiveness that got you where you are.  Have a meeting, met someone new?  Follow up within a day – even if it’s to let them know additional thoughts are coming.

3.  Don’t Spend Money You Don’t Have

While I know lines of credits are necessary to operate a business, don’t bite off more than you can chew.  Unnecessary debt makes you inflexible to market demands and unable to scale back when times are tight.  Play it safe and bootstrap when necessary, saving your credit for critical investments.

4.  Talk to Your Customers

Sometimes you get so busy serving your customers you forget to take their temperature.  How do they feel about your company?  Are they happy?  Is something happening in their lives (professional or otherwise) that you can help them with?  Be a sport and pick up the phone.

5.  Focus

The more you know the more opportunities arise.  Maybe I could do this?  Maybe I could do that?  A healthy amount of diversification is recommended, however most of your time should be spent on that that you do best.  (See Brandon’s blog for more on that.)

6.  Mind Your Receivables

One of my very first clients taught me a valuable lesson – no matter how big you get, when it comes to receivables, you are always a small business.  It’s easy to get carried away networking, planning and doing all the awesome things you do.  But don’t forget, if the money isn’t flowing, you can’t get anything else done.  Be proactive and forward with your receivables.  Get to know your customers’ processes and people to get money in on time.

7.  Shut the F*** Up

A partner of mine said it perfect the other day – “it’s time for a little shut the fuck up time.” Seriously, we all know you’re smart – that’s why you’re at the table.  But talking incessantly doesn’t make you look better.  Listening and asking questions does because it enables you to come up with solutions and show interest.

8.  Follow Your Gut…

If it doesn’t feel right, it’s not.  NUFF SAID.  Cut it out and move on to bigger and better things.

9.  Take a Minute

Emotions are natural and beautiful, but don’t let them get costly. Whether it’s a difficult client or a challenging opportunity, don’t let your emotions get the best of you.  Take a minute, go for a walk, hit the gym or whatever.  Think through the situation, look at it from all perspectives before you make a move.

10.  Ask for the Business

You’ve heard this. And I am saying it again. Don’t forget that you’re in the game to play.  No one’s going to guess what you want.  One of my favorite clients is heading up a multi-million dollar, multi-faceted dynamic operation.  If anyone is busy it’s him.  But he never ever forgets to ask for the sale.  And guess what?  He gets it every time!

Who Am I?

Who are you? Well, who I am may be a better place to start. My name is Brandon Pacyna and I am the most recent addition to the Blue Daring team. I have a background in marketing, event coordination and sales. For those reasons, I’ve been brought on to assist a client in launching a pilot program in the Chicagoland area. With this change in occupation comes a plethora of “new” – A new title, new business cards, new voicemail message, new email signature, new clothes, new schedule, new commute; a new introduction to marry to the same old handshake (“Hi, I’m Brandon Pacyna – Sales Consultant for Blue Daring”) and plenty more.

These changes didn’t register as significant to me, as I’ve changed jobs and titles before. However, a recent episode of the FX comedy series, Louie, starring actor and comedian, Louis CK got me thinking.  In this particular episode Louie wants to give his daughters a glimpse into their ancestry and decides to take them out of the city and into the country to meet their elderly great aunt. Almost instantly, the combination of New York City traffic and a 5 year‐old’s ceaseless non‐rhetorical questions have Louie white‐knuckling the steering wheel for miles. That is, until the song, “Who Are You” by The Who comes on the radio. The song from Louie’s past ignites a gentle finger tapping that quickly lathers itself into a full‐out front seat performance (drum solos and all). Louie’s change in attitude was as obvious as the change in the landscape that surrounded him.

This scene brought to light something that a lot of us forget. Sure, we have titles and roles in life, but at the end of the day we’re just one person – one identity. Whether Louie is entertaining thousands of people as a famous comedian at Carnegie Hall or just two from the front seat of his Honda as a dad, he’s still doing it as the same person. Lesson to us all – be yourself. This is waaaay beyond the feel good, supportive message we’re are all used to hearing. Living consistently, a whole life, has its real life benefits. Ones, that I would argue, are just as applicable to a brand as they are a person.

Benefit #1 / Build a Reputation
At the risk of giving the impression I spend every waking moment in front of a television, I’ll make reference to Kitchen Nightmares starring Gordon Ramsey. Kitchen Nightmares’ concept is simple – Gordon Ramsey is brought into restaurants on the brink of bankruptcy and attempts to identify the reasons they’re suffering. Almost every single time, the solution involves condensing the menu to a small list of options, making those items define the restaurant itself. Too often restaurants, like people and brands, have such expansive choices that they forget to do anything right. Focusing on what you do best ensures that you not only develop a reputation for those strengths, but further that you have the time to perfect them. Rolex (watches), Harley Davidson (motorcycles) and Ben & Jerry’s (ice cream) are all great examples.

Benefit #2 / Eliminate Stress and Increase Focus
The explanation surrounding the benefit of living a whole life might come across as subjective, but that’s mainly because it seems so obvious. When making a decision, big or small, one draws from their conscience. Simply giving the mind/soul one well to draw from reduces the stress and anxiety associated with making day to day decisions and further saves energy spent on constantly shifting modes. This whole life thinking is the equivalent of the role strategy plays for a brand. When you know who you are and what your goals are, you spend more time on the things that matter.

Benefit #3/ Know Where You’re Going
Several exercises can be influential in your growth (or that of your brand). Reflection, goal setting, action planning are all examples. However, the only way to truly capitalize on their impact is by knowing first who you are.  Staying focused and consistent with your identity makes planning easy. Whether that be in the pursuit of the right clients or the rejection of the wrong friends.  Knowing who you are makes knowing where you’re going clear.

The message is simple.  Whether it’s you or your brand – discover who you really are and roll with it.  The benefits will surprise you.