Blue Daring likes a Challenge

For 15 years, Blue Daring has been connecting strategic thinking with world-class design. It’s how we bring vision to life. So, what happens when we give life to this innate dichotomy through the arts? Presenting the “Creative Challenge,” a year-long, three-part celebration of creation and connection that beautifully intertwines branding and strategy through the arts.… Read more »

Getting the Most Out of Conferences

I’m usually behind the scenes at conferences – helping clients find conferences to attend or speak at, or assisting with their presentations and booth set-ups. So whenever I attend a conference or large event, it makes me think about the differences between being an attendee and being a vendor, a sponsor, or a company with… Read more »

Innovate With What You’ve Got

Many companies hear the word innovation and get nervous. Although innovation suggests change, you don’t have to shake things up completely to see the impact. What do you do really well? Instead of trying to chase a fleeting industry trend or blindly add new areas of specialty to your company, take the the time to… Read more »

Your Products Don’t Matter

Your brand’s value is not what you make or what you do. It’s certainly not your tagline. Your brand’s value is the net change your business catalyzes in your customer’s life—the purpose and goal of your products or services. Through this lens, Tesla does not make cars, but rather energy efficient solutions. Waste Management does not… Read more »

Keep Calm and Party On

Every time I throw a successful event, at least one person asks me how I did it. “How’d you get it to all come together?” and “I can’t believe this went off without a hitch!” are common conversation starters at work the next day. But really, what’s the point of putting in all of that… Read more »

Growth: The Sweetest of Deaths

If you have ever fallen in love with a restaurant, you’ll know about the heartbreak of crushed expectations when you visit them after their time in the spotlight. Why is it that the minute restaurants have to cater to a lot of people quickly, they lose the very thing that made them famous to begin… Read more »

Want to Piss Off Your Vendors? Do These 5 Things

I love all of our clients… but that hasn’t always been the case. Sometimes the most exciting opportunities never get off the ground just because the people behind it, quite simply, lack vision. Over 10 years running Blue Daring has taught me (and I am certain many of you) that the best work and outcomes… Read more »

Values Always Win

Recently, my Facebook feed has been flooded with shares and likes of Always’ #LikeAGirl commercial. The three-minute ad explores our perceptions of what it means to do something “like a girl.” The moral being, acting “like a girl” should not be an insult. Although there is a part of me that wonders if this is… Read more »

Take Off: 4 Cool Things About the Airport Business

For over 8 years, Blue Daring has been a proud business owner at O’Hare Airport. Through the Federal Aviation Authority’s Airport Certified Disadvantaged Business Enterprise (ACDBE) program, we were afforded the opportunity to partner with the country’s and later the world’s largest travel retailer as a minority stakeholder and partner in two concession operations at… Read more »