Change can be good.
The industrial and technological revolutions respectively improved and transformed societies and industries.
Change can be bad.
Conversely, such revolutions cause people to lose jobs, markets to fluctuate and economies to deflate.
Change can be frightening.
Having to do something differently as a result of evolving circumstances can be daunting for anyone.
But one thing remains. Change is. Change is because it is the basic principle behind everything that exists. From computers, to cellular behavior, to relationships, to life and death, everything we know exists because it constantly changes1. Change in essence is the balance of life.
That is why after seven (7) years, our logo is no longer just a graphic identifier. It has not only changed to better represent Blue Daring, but it also represents the inherent balance that we bring to our customers; two apparent opposites coming together perfectly –
practicality + creativity, intelligence + hard work, experience + adaptability…
blue + daring = bd
Like our logo, we have refined our lines of service to reflect this dichotomy…
Through our strategy division we strengthen companies from within. We help executives launch ideas, capitalize on people and information and improve workflows through strategic recommendations, systems, documentation and process improvement.
Conversely through our communications division we improve organizations externally. We help organizations be more relevant, engaging and visible to their target audiences using marketing planning, branding, printed materials, messaging, the web and strategic outreach.
No other company can provide a leader, a business, or an organization the comprehensive and balanced value that Blue Daring can.
Today our economy is in a state of change; changing industries, changing people, and changing dynamics between the latter…. Re-acting to change forces us to view it as a threat; where as using it to transform your business (and your bottom line) makes it an undeniable asset.
Today we invite you to embrace change as an opportunity to reflect, revive and recharge: your business, your brand, your workflow. We have and want to help you do the same.
Thank you as always for your business and attention. Stay tuned this month as we unveil the new website and share more information about what Blue Daring can do for you. In the interim, please visit our blog and let us know what you think about the new face of Blue.
Melissa M. Ballate
1. In computers it is binary code; the 1s and 0s at the base of all electrical function. In cellular behavior it is the positive nucleus surrounded by the negative electrons. Relationships ebb and flow through their lifetime; with one party having more/less position at any given point in time (i.e. listening vs. talking, giving vs. taking).