Confession: when no one is around, I talk to myself. Yep. I pace around my house and read the same document to myself repeatedly with different inflections. I’ll listen for the version that sounds best, the sentences that feel the most natural coming out of my mouth, and the areas that need a good rework.… Read more »
Keep Calm and Party On
Every time I throw a successful event, at least one person asks me how I did it. “How’d you get it to all come together?” and “I can’t believe this went off without a hitch!” are common conversation starters at work the next day. But really, what’s the point of putting in all of that… Read more »
The Abridged Emergency Guide for Non-Writers
Writing—you either love it or lump it. For my personal longevity, I’m banking on people giving up the pen for good, but say you’re in dire straits. All of the world’s copywriters are away on some magical holiday in Majorca and there’s nothing but blank space between you and That Really Important Thing. Ruh-oh. Cool… Read more »
Are We Cheating Ourselves?
We downloaded an Apple app on our home computer last night. Walking from the kitchen to the office, I glanced at our newly installed program on the screen and did a double-take. The screen looked like a children’s book!\n \nChildren’s books have big shapes, are basic, friendly, and colorful. The ultra-simple usability movement, heralded by… Read more »
Social Media in the Spotlight
2 weeks ago the annual MTV Video Music Awards (VMAs.) aired on TV. For those who missed it there was a whole lot of shenanigans that went down on that stage. Some of the crazier highlights included Kanye West jumping on stage and interrupting Taylor Swift mid acceptance speech, Lady Gaga being Lady Gaga, and… Read more »
Tides of Change | Introducing the New Face of Blue Daring
Our logo is no longer just a graphic identifier. It has not only changed to better represent Blue Daring, but it also represents the inherent balance that we bring to our customers; two apparent opposites coming together perfectly –\npracticality + creativity, intelligence + hard work, experience + adaptability…