Lessons in Daring

We celebrated our 18th birthday this June. Eighteen is when we enter adulthood, an age at which most of us start coming into our own. It’s a milestone that offers a chance to reflect as well as think about the future and how we’ll choose to grow up. Here are a few simple takeaways that… Read more »

Blue Daring likes a Challenge

For 15 years, Blue Daring has been connecting strategic thinking with world-class design. It’s how we bring vision to life. So, what happens when we give life to this innate dichotomy through the arts? Presenting the “Creative Challenge,” a year-long, three-part celebration of creation and connection that beautifully intertwines branding and strategy through the arts.… Read more »

More than Sauce: Branding Diversity

The perfect ad—you’ve seen it before. A group of friends or a family; one brown, one yellow, one white. A utopian mix of races, genders, even lifestyles. For decades, brands have approached diversity (and inclusion) in this way, and it makes sense. In fact, a 2016 study found that 80% of millennial parents enjoy seeing… Read more »

The Company That Cried “Innovation” and a Ridiculous Case Study That Has To Do With Cats

People ask me to create messaging to drive others to engage with them. When I ask them how they would like to be perceived, the number one word I hear is (you guessed it) — Innovative. Innovate, Innovation, Innovating… any variation you like. But heed my warning — the word is in danger of losing its weight. While “innovation” is a potent… Read more »

Innovate With What You’ve Got

Many companies hear the word innovation and get nervous. Although innovation suggests change, you don’t have to shake things up completely to see the impact. What do you do really well? Instead of trying to chase a fleeting industry trend or blindly add new areas of specialty to your company, take the the time to… Read more »

Your Products Don’t Matter

Your brand’s value is not what you make or what you do. It’s certainly not your tagline. Your brand’s value is the net change your business catalyzes in your customer’s life—the purpose and goal of your products or services. Through this lens, Tesla does not make cars, but rather energy efficient solutions. Waste Management does not… Read more »

Keep Calm and Party On

Every time I throw a successful event, at least one person asks me how I did it. “How’d you get it to all come together?” and “I can’t believe this went off without a hitch!” are common conversation starters at work the next day. But really, what’s the point of putting in all of that… Read more »