http://www.bluedaring.com/brand-new/?utm_source=rss&utm_medium=rss&utm_campaign=brand-new Blue Daring Thu, 25 Aug 2011 18:28:11 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.bluedaring.com/brand-new/comment-page-1/#comment-2191 The Dangers of a Stale Brand « Blue Daring Thu, 25 Mar 2010 09:58:09 +0000 http://blog.bluedaring.com/?p=102#comment-2191 [...] Over the last year we’ve been talking to a number of organizations all with the same problem; they have an identity crisis. These aren’t five-year old companies finding their way – these are 15, 20 even 30 year-old organizations who have had a startling revelation. My target market is changing – and I haven’t changed a bit. Sure I’m successful, but who am I? (See Vanessa’s post about your brand as a person) [...] [...] Over the last year we’ve been talking to a number of organizations all with the same problem; they have an identity crisis. These aren’t five-year old companies finding their way – these are 15, 20 even 30 year-old organizations who have had a startling revelation. My target market is changing – and I haven’t changed a bit. Sure I’m successful, but who am I? (See Vanessa’s post about your brand as a person) [...]

]]> http://www.bluedaring.com/brand-new/comment-page-1/#comment-49   It Takes Work to Look This Good by Eat Mo’ ‘fo | Weekly Munchies for Info Junkies Tue, 04 Aug 2009 11:06:42 +0000 http://blog.bluedaring.com/?p=102#comment-49 [...] mentioned before how a company’s identity is much like a person. Imagine then that a company’s brand is the equivalent of a person’s physical [...] [...] mentioned before how a company’s identity is much like a person. Imagine then that a company’s brand is the equivalent of a person’s physical [...]

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