Whose choice is it anyway?
Whether Wal-mart should develop a new store in Chicago’s Chatham community is a heated discussion. Everyone from politicians, lobbyists, unions,and activists have an opinion. But are all sides of the story being told?
Blue Daring was hired to bring a fresh perspective to the call for a new Wal-mart in Chicago. We developed Our Community. Our Choice., a grassroots campaign led by the Chicagoland Chamber of Commerce that was designed to empower the people of Chatham to voice their support for the discount retailer. The campaign served as a vehicle to garner the support of community leaders, the media, and younger audiences through social media.