Blue Daring helped R&G open new doors
R&G Engineering, an up-and-coming transportation engineering company, has experienced rapid growth over the past few years thanks to some high profile projects with the Illinois Department of Transportation, the Illinois Tollway and Metra. Despite these recent successes, potential clients were still largely unaware of the company’s unique combination of energy and experience. Through a simple yet striking marketing piece, Blue Daring helped R&G bring its value to the fore. Blue Daring carefully analyzed R&G’s target market to identify the style and energy that would be most attractive to the company’s target decision makers. With this vital information, Blue Daring developed a sustainable, modular marketing piece that allows R&G to target each potential client. The result was a simplified business development strategy that not only made R&G more successful, but won Blue Daring an award for exceptional print work.