Blue Daring was hired by the Chicago Teachers’ Center to address one problem: how do we corral our program’s successes under one brand?
Blue Daring worked with all levels of the 100-person organization to understand existing perceptions from the outside in. The result: A five-year strategic marketing plan to serve as a roadmap for capitalizing on the Center’s programmatic successes through strategic outreach, branding and the web. Based on the strategy, Blue Daring worked with the CTC to develop a new identity and brand system that allowed the organization to consistently and effectively connect with key audiences.