Blue Daring brought Sweet Home Cook County to life!
The Cook County Clerk’s Office hired Blue Daring to create a visual experience to promote Sweet Home Cook County. The campaign, which celebrates local history, gives residents the chance to explore biographies of over 200 homegrown writers, actors, artists, inventors and politicians. Working closely with the Clerk’s Office, Blue Daring developed a concept that showcased these celebrities through both a dynamic historical timeline and a cool web of connections. The concept came to life on a series of over-sized panels lining display cases on the Chicago Pedway (located between City Hall and the Daley Center), featuring celebrity photos, historical facts and memorabilia. As a result of their partnership with Blue Daring, the Cook County Clerk’s Office was able to use this creative concept to create a buzz about their Sweet Home Cook County campaign and provide an entertaining and educational experience for local residents.