The IWE called upon Blue Daring to build and nurture its brand.
When St. Augustine College launched the Institute for Workforce Education (IWE), they were breaking the mold. In a field where most workforce development organizations are housed in highly bureaucratic non-profits and public universities, St. Augustine could respond to the highly-demanding private sector with an autonomous, and as such, responsive IWE. Not to mention, with a reputation for excellence in dual-language education, the IWE helps businesses adapt to and capitalize on a quickly diversifying workforce.
IWE called on Blue Daring to develop strategic communications that could help them capitalize on these assets to successfully launch and grow. Through strategic planning and market analysis, Blue Daring revealed a unique value proposition and brand strategy that best conveyed the IWE’s capacity and value, while using branding to develop a strong identity that sets the stage for only the most professional engagements. Flexible marketing collateral and a beautifully-designed website further enhanced the IWE’s business-savvy image and enabled them, in less than a year, to far exceed their goals for growth.